It is common for any business to find itself in competition with others for clients, and companies often have to make use of different methods and strategies at different times to try to acquire and retain their customers.
Today’s world is the time of digital transformation, which is why the Digital Experience Platform (DXP) has become such a massive phenomenon. A DXP is the most powerful method any business can have to get the right direction to grow and find greater success.
Consumers expect to receive personalised and consistent experiences from every one of a company’s touchpoints. For businesses to be able to deliver on this expectation, they need real-time data delivery, UI improvements, mobile responsiveness and relevant content. A DXP is the special software system that can accomplish all of these purposes.
DXP is in wise use as a form of advanced enterprise-level software that can organise and make the most of user experiences through a number of different channels including websites, social media and mobile apps. A DXP also serves in the collection, processing and analysing of data for a variety of business purposes.
What exactly is a DXP?
A DXP is enterprise-level software that allows for the simple transformation of a number of digital business processes and the integration of multi-channel marketing experiences. DXP is generally a single digital platform consisting of a series of products that provide required business operations, offering the management and design of end-to-end customer experiences for all customer touchpoints.
A DXP will collect data from a number of systems in order to manage and enhance complete customer relationships via the business support portal, company website, CRM and so on. DXPs can also interact with business processes, customer solutions and technology and is a step ahead of content management and web experience systems across websites, portals, apps and IoT devices.
A DXP is able to integrate search, e-commerce, web portals, marketing and analytics and can operate within a single source that contributes to the improvement of digital experience management.
DXP benefits
There are a number of benefits that can help to boost the performance of businesses that make use of a DXP.
One such benefit is digital business communication. A DXP enables businesses to build comprehensive, fast and trustworthy digital experiences for potential customers, enabling people to remain in touch with the company, share their opinions and be replied to. It also allows businesses to create websites or business apps very quickly.
A DXP helps create customer loyalty by offering all users a personalised experience that is tailored to their specific needs. This personalisation can factor in every user action, learning from that pattern in order to allow businesses to improve the experience of customers at all touchpoints. A DXP’s also makes it easy for businesses to target the right customers at the right time in their customer lifecycle.
DXPs use AI and machine learning to help customers make more precise decisions, which in turn helps businesses to boost their performance.
