Long-time Web3 marketing and incubation firm Web3 Lunar Digital Assets (LDA) has made 2024 the year of strategic media and brand development, leveraging free content to uplift grassroots communities across Web3. Alongside its success empowering Web3 ecosystems and communities, LDA has become the driving force behind some of the most influential and innovative podcasts in the Web3 ecosystem. With its trifecta of X Spaces – “The Aggregated,” “Innovation in the Cosmos,” and “Dogechain Roundtable” – LDA has united diverse communities, developed powerful synergies, and onboarded enthusiastic new users to Web3 platforms, all while advancing the industry’s ever-expanding suite of highly disruptive technologies towards mainstream acceptance and mass market adoption.
Uniting Web3 with the Rise of QuickSwap’s “The Aggregated”
Launched in early 2023, QuickSwap’s “The Aggregated” podcast was set into motion. QuickSwap is currently a client of LDA’s that stands as Polygon’s leading DeFi suite. Originally conceived under the moniker “All Roads Lead to Polyon,” the podcast was launched to promote and unite the Polygon ecosystem and its high-performance Layer 2 scalability stack. With a grassroots, entertaining, and informative focus which airs weekly on X Spaces, the show spans three hours and has quickly gained recognition as the top crypto podcast in the world. With an audience regularly within a range of 50,000 to 100,000 unique listeners per episode, the podcast’s success was further solidified when it was named the second most popular of all X Spaces in 2023 by X itself. These achievements cemented its status as a must-listen for anyone interested in not only Polygon and Layer 2 EVM scalability, but for all trending and breaking Web3 news pieces.
In early 2024, QuickSwap announced a major rebrand for the podcast, transitioning to “The Aggregated.” A major move, the rebrand’s primary goal was to embrace inclusion and welcome a wider group of projects, ecosystems, and industry figures from the broader Web3 spectrum.
By widening its focus, “The Aggregated” opened its arms to the entire Web3 community, and expanded to include both a broader guestlist and audience. Today, “The Aggregated” continues to hold weekly episodes every Friday featuring high-profile figures, thought leaders, and project representatives from the entirety of the Web3 ecosystem.
Sharing Wisdom with “Innovation in the Cosmos”
Launched in early 2024 by LDA client Kinetix, whose Kava-based DeFi hub has picked up significant traction since its late 2023 platform launches, the podcast “Innovation in the Cosmos,” has taken on a major role within the Cosmos community. Like “The Aggregated”, “Innovation in the Cosmos” airs weekly episodes which feature leading projects and individuals from around the Cosmos ecosystem. After developing substantial brand recognition of its own, Kinetix’s podcast completed a rebrand from its original label, “Into the Cosmos.” By shifting to an aggressive focus on innovation, “Innovation in the Cosmos” has now expanded its scope as well, welcoming in a wider range of projects and industry leaders whose perspectives involving development trends, market direction, and the future of Web3 have attracted a wealth of new podcast listeners and Web3 users that are hungry for alpha and eager to get ahead of the market.
Uplifting Meme Culture with “Dogechain Roundtable”
Launched in late 2022 by LDA client Dogechain, the “Dogechain Roundtable” podcast has brought together a happy crowd of meme lovers and Kabosu fanatics in Web3. Opening up a community conversation via an X Space every Friday directly following “The Aggregated”, Dogechain successfully created a homebase for many ambitious memecoiners and Doge diehards. However, when the podcast began, its attention was focused squarely on a concentrated niche within the Doge community. By starting small, grassroots, and community-focused, “Dogechain Roundtable” was able to grow gradually, eventually creating a voice and media base where memecoiners from every corner of the sector are now able to make their voices heard and stay abreast of all the latest news and developments to the entirety of Web3’s red-hot meme scene.
The Method to LDA’s Media Madness
Playing a hand in curating a trifecta of powerhouse podcasts for its clients, LDA has activated grassroots communities, tapped into the ethos that defined their respective identities, and subsequently expanded to a broader audience without losing sight of each community’s founding principles. The marketing agency and incubator has demonstrated mastery in bringing together communities and rising above tribalism and division to achieve ecosystem
empowerment. By bringing together Web3’s social scene on X with strong messaging and viral X Spaces, LDA has expanded the reach of not only premier Web3 communities, but the entire Web3 space itself – onboarding new users, enthusiasts, and community members, and advancing decentralized technologies toward mass market adoption in the process.
-QuickSwap’s “The Aggregated” airs every Friday starting at 3pm UTC on the QuickSwap Twitter Page.
-Dogechain’s “DC Roundtable” airs every Friday starting at 6pm UTC on the Dogechain Twitter Page.
-Kinetix “Innovation In The Cosmos” airs upon announcements of innovations within the Cosmos Ecosystem.