You must have heard the term “newsjacking” many times. What is the exact definition of this term? Newsjacking is a special technique to inject your brand into breaking news. The goal is to increase organic traffic thanks to such news. Newsjacking gives excellent results, but it is a very sensitive way of promoting your company. We are going to speak about the main advantages of applying the newsjacking technique to your marketing campaign.
What Are the Benefits of the Newsjacking Technique?
Would you like to improve your marketing strategy? Newsjacking can help you achieve the set goals faster. The advantages are the following:
- Increased organic traffic
When you use breaking news in your favor, you increase organic traffic to your corporate website. People will start searching for extra details of the story and they will come to see your products and services.
- Boosted brand awareness
If you react one of the first on a new breaking story, you increase your chances to present your company in front of a huge audience from all around the world.
- Increased engagement
Most people prefer to deal with companies that deal with current trends and follow the latest news cycle. When you apply the newsjacking marketing technique, you give your target audience full access to the fresh content, related to news headlines.
- New opportunities for the media coverage
If you know how to use newsjacking correctly, it will lead to excellent publicity for your brand. The most important thing is to follow ethics and not hurt people’s feelings.
Best Tips from Experts for Newsjacking
Now you have a clear understanding of newsjacking and its advantages to your company. If you want to achieve even better results, you should follow the tips from professional marketers and public relation experts.
Time Matters a Lot
As soon as you see buzz around a breaking news, you have to start your newsjacking effort. When people start losing interest in the story, do not even try to achieve bright results.
Do the In-Depth Research
Before you start applying the newsjacking technique in your marketing strategy, you need to do the in-depth research on the story you are going to use in your campaign. You must have a clear understanding of what you are speaking about. If you are not familiar with the story, you risk damaging your marketing campaign and your brand’s reputation. All the efforts you apply into the newsjacking should be relevant to your company.
Be Vigilant with Social Media Channels
When the breaking news occurs, people start commenting on it actively on social media channels. You can join the buzz and write your own comments, but you have to be respectful to the feelings of other people. When you write comments, avoid aggressive ways of promoting your company.
Do not Be Afraid To Hear Criticism
Let’s be honest and admit that some people will not like your newsjacking efforts in order to promote your company. They think that companies are exploiting news and personal stories to their advantage.
Newsjacking can be an efficient way to boost your reputation. If you use the technique smartly with respect to others, you will face no risks. Try to follow our tips to achieve the maximum positive results in your marketing campaign.