According to Grand View Research, the smart TV market is expected to reach $451.26 billion by 2030. It means nothing but a great opportunity to start smart TV app development right now and join the prosperous industry.
What is a Smart TV App?
Smart TV app is one of the types of video streaming apps. Usually, Smart TV refers to smartphones or tablets. So a smart TV app is a specific software that allows you to watch series, movies, TV shows etc. right via your gadget anytime you want.
Types of Smart TV Apps
Smart TV apps can differentiate by type, so before you start the smart TV app development process it’s important to decide which one you’re going to launch.
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OTT app (Over-the-top application) is an app that broadcasts video not with the help of cable or satellite but using the Internet. Due to Digital TV Research, media revenue from OTT is predicted to make $210 billion by 2026. Moreover, approximately 25% of US homes actively use at least 5 OTT apps.
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Android TV app is an OTT video service that is accessible for Android devices. This type of apps include both live streaming and video-on-demand apps. Android TV apps hold a large share of the smart TV market as a lot of big manufacturers (such as Sony, Philips, Sharp) use operating systems that are based on Android.
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Apple TV apps are OTT apps designed for Apple users correspondingly. Statista research (2021) shows that 14% of United States users prefer to watch Apple TV.
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Amazon Fire TV app is an app that can be applied for iOS, Android OS, as well Fire OS. It’s aimed to help users manage TV media players created by Amazon.
Smart TV App Development Process
The process of smart TV app development starts with the search for the most appropriate tech partner for your project. You can entrust creation of your app to freelancers or a tech company. Keep in mind that when working with a tech company you can not just cover all your software development needs but also get detailed IT consulting from the experienced business analysts.
The next step is gathering your business needs, requirements, and goals and market analysis. After that you and your team will move to the planning stage which includes creation of project strategy and planning of the necessary resources. Then the designer will create a prototype of your app that after several iterations of edits can be transformed into user-friendly UI/UX design.
When the design is ready, developers start to create code. It’s one of the most time-consuming stages. After that the app is tested by QA engineers and can be launched to the app stores.
Smart TV App Development Cost
It’s hard to provide precise numbers to describe smart TV app development cost. The thing is that there is no single price for such app development as it all depends on the list of factors:
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your timelines (if the development is urgent, the cost is higher)
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the team you work with (their location, experience, tech stack, etc.)
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set of features you want to include
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technologies you want to apply
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complexity of the UI/UX design
and so on.
As our practice shows, on average smart TV app with the standard features can cost you approximately $15 000.
How can you cut Smart TV App Development Cost?
To make your app development cheaper, you can start with the MVP creation. MVP is the most basic version of your app that includes the most important features only, however, it can be used to attract the early adopters of your product, validate your idea, engage new investors and earn first profit. Having MVP on board, you can continue development of more advanced features and deliver app to the market at the same time.
Also you can cut costs significantly by choosing an outsourcing software development team, for example, from Eastern Europe. They have one of the best price-quality ratio and great hard and soft skills. You can contact us for more details regarding software development outsourcing and smart TV app development.
