With cryptocurrencies making a steady resurgence following anxious June selloffs, one podcast remains a beacon for innovation, a public forum for insightful discussion and debate, and a mouthpiece for an ever-growing and increasingly diverse Web3 industry. Going by the moniker, “The Aggregated”, Web3’s leading podcast is now well on its way to eighteen months of operations, and is expanding rapidly to take on a greater role by supporting a broader class of projects, ecosystems, and public figures. Formerly known as “All Roads Lead to Polygon” (ARLTP), the podcast is just coming off a transformative rebrand, reemerging as an industry-leading content and media powerhouse for X Spaces and crypto podcasts. With its sights set on uniting the entire Web3 community, “The Aggregated” has effectively established
itself as the ahead-of-the-curve, go-to resource for all news, developments, and perspectives in the on-chain world. Its listeners are so often on the edge of their seats, eager to know what’s next, whether it be an off-the-rails professional guest, breaking news, or a groundbreaking debate.
QuickSwap: The Host That Set the Bar High
Launching its inaugural episode in early 2023, leading Polygon DeFi suite QuickSwap kicked off “The Aggregated” under a different name to reflect a more concentrated mission. QuickSwap launched “All Roads Lead to Polygon” (ARLTP) as a regular podcast on X Spaces in order to promote Polygon’s growing scalability stack and to bolster, rally, and unite Polygon’s burgeoning community. As the foremost evangelizing force in the Polygon ecosystem since its 2020 inception, QuickSwap was determined to make its foray into the media space to support community growth initiatives and foster a more unified ecosystem of projects and users.
In the very first episode, QuickSwap’s team proved that their expertise extended far beyond TVL and other key on-chain metrics. QuickSwap’s ARLTP immediately established itself as a primary platform thought leaders go to voice their opinions to a massive audience in the Web3 media landscape. Right away, ARLTP became widely praised as Web3’s premier podcast, with an audience regularly exceeding 50,000 unique listeners per episode. The podcast’s success was further solidified when it earned the title of the second most popular Twitter Space of 2023, cementing its status as a must-listen for anyone interested in Polygon, Layer 2 EVM scalability, and general Web3 news. It has since become an industry standard by which many have attempted to imitate with lackluster results.
The Show That Continues to Raise the Bar on its Dopplegangers
With ETFs fueling a new wave of growth in 2024, QuickSwap was yet again determined to innovate and expand its podcast. In early 2024, the DeFi suite announced its official rebrand of ARLTP to “The Aggregated” with the aim of embracing a more inclusive approach to welcome a wider group of projects, ecosystems, and emerging on-chain technologies from across the entire Web3 spectrum. By broadening its focus, the podcast has opened its arms to the entire Web3 community, inviting a diverse array of guests to share their insights and perspectives with the entire Web3 community.
Above all, QuickSwap’s decision to rebrand to “The Aggregated” was a strategic move that reflects the project’s commitment to breaking down tribalistic attitudes and fostering collaboration across all decentralized ecosystems. Today, “The Aggregated” serves as a unifying force, bringing together representatives from all corners of the on-chain space to share their unique perspectives and engage in thought-provoking debate. The podcast’s endless list of influential guests from within and beyond the Web3 space speaks volumes about QuickSwap’s strategic approach to community growth.
Rumors Swirl Around QuickSwap’s Next Steps
QuickSwap’s podcast has frequently been described as the “Roman Bathhouse” of the cryptoverse, where open debates and diverse personalities have clashed and harmonized. Serving as an open forum has been a key driver of the podcast’s success, as its hosts and guests alike have ventured to discuss complex and controversial topics that many other content creators have veered away from for fear of backlash.
With “The Aggregated” once again surging in popularity in recent weeks, high-profile figures across the Web3 space have speculated that QuickSwap’s next major move might involve expanding beyond the on-chain domain to include the next crop of institutions and enterprises that are preparing to dip their toes into digital assets and on-chain technologies. Listeners are now more eager than ever to get ahead of the news cycle. Make sure to tune in every Friday at 3pm UTC via QuickSwap’s official X account – you never know what you might get word of before it happens!
