Spotify remained a loss-making service for 12 years, but in 2018 it burst into the top and secured a leading position. In 2020, the app got into a wave of hype and attracted a huge number of new users. We are not staying away from the main trends and here is a step-by-step guide on how to create, buy Spotify streams and set up an advertising campaign on the platform.
What is Spotify?
Spotify is an online audio streaming service that allows you to legally listen to music without downloading it to your smartphone. For a long time, the application remained in the shadows and gained wide popularity in 2018, and in the CIS only in 2020. According to information listed on Counterpoint, Spotify became the most popular music service worldwide in 2019, overtaking Youtube, Amazon and even Apple Music. Celebrities like Taylor Swift criticize Spotify for the ability to listen to music for free, but if there is such a service, then why not use it and profit from it?
Why is it profitable to use ads on Spotify?
In order to provide people with the opportunity to use the services of the application for free, it must be monetized. For this reason, Spotify has ads. It is beneficial to use it because, unlike other applications, Spotify does not provide the ability to switch videos and forces users to listen or watch videos for all 30 seconds without the ability to switch to another track. Spotify reached 286 million users in April 2020 and is likely to grow further as the app grows in popularity. The number is likely to increase at the end of the year also due to the fact that access to Spotify in Russia and Ukraine was opened only in July 2020.
What are the Audio ADS
audio ads, fortunately for users, do not split songs into “before” and “after”. Spotify provides the ability to listen to ads between tracks. Duration – from 15 to 30 seconds. It is noteworthy that the user cannot turn it off after 5 seconds, as on other resources, and is forced to listen to it throughout the allotted time.
- Audio duration: 30 seconds or less
- Supported file types: WAV, MP3, OGG
- Maximum file size: 1 MB
- Audio: WAV – 16 bit 44.1 kHz MP3, at least 192 kbps RMS
- Companion image size: square, at least 640 x 640 pixels.
- File type: JPEG or PNG
- Maximum file size: 200KB
Video ads on Spotify
Spotify allows video ads, but not all people listen to music with the screen on, so no one can guarantee that ads will be effective.
- Spotify Video Ads Technical Requirements:
- Duration: 30 seconds or less
- File types: MOV, MP4
- Maximum file size: 500 MB
- Aspect ratio: 9×16 (for vertical), 16×9 (for horizontal)
- Quality: HD 720×1280 or similar
- Loudness: RMS, normalized to -14 dBFS; Peak normalized to -0.2 dBFS
- All files must contain sound – videos without sound are not accepted.
- Companion image size: square, at least 640 x 640 pixels.
- File type: JPEG or PNG
- Maximum file size: 200KB
